PLANNING target audience profile

Female - due to the meaning of the song, it would mostly appeal to females, however a few males may be interested, particularly those who like listening to new artists
Late teens, early twenties
Students
Likes vintage clothes, sometimes shops at Topshop - likes to be different and original
Listens to Mumford and Sons, Laura Marling and other folk artists
Can play guitar, or wants to learn
Attends festivals
Likes camping and being outdoors
Likes more alternative or new music