Monday 7 November 2011

PRINT RESEARCH - adverts

The Killers, Day & Age



(advert, left and CD cover, right)

As you can see above, the advert for the Killers album Day & Age uses the same theme as the cover for the Day & Age album.


Mumford and Sons, Sigh No More 







This advert is quite boring, as it is only a picture of the album cover, with some writing. However, this would attract Mumford and Sons fans as they would notice the album cover and be interested, wondering what the advert is about.

The majority of indie/folk artists will have quarter page adverts, or the more successful ones would have half page. This is because they do not earn as much money as other  really famous acts, so would not be able to afford glossy, full page adverts.

Therefore, the advert for my digipack would be have to be a quarter page. This is because the artist isn't known, so would only just be able to afford quarter of the page.
My advert is going to feature photographs of the star. This will reinforce the stars images, as they will be pictures playing the guitar and singing. I will use the same font and colour scheme as the digipack cover though, this is so it is obvious that they are linked.

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