PRINT RESEARCH

Mumford and Sons, Sigh No More

We see the band stood with their instruments behind the glass in a shop window. It fits in to the indie/folk genre as it is simple, and featuring instruments, such as the cello. It appears very normal and everyday, but it is actually very entropic, as having the people there is really unexpected.
This cover would appeal to the target audience. Later teens and early twenties, male and female would be the targeted audience. They would like the simple, chilled cover which reinforces the stars image. They would also like indie, folk, more alternative music and the cover is really quite different.
The font, colour scheme and style of the cover all reinforce the stars image; they use the same font for all of their covers, and plain colours. The digipack cover is quite redundant for the band, as it is the sort of thing their target audience would expect. The style is carried on inside the cover, with a neat font, and delicate borders for the photographs.

Laura Marling, I Speak Because I Can

 We see a picture of a person. at first, it just looks like a photograph, however when you look at it closer you can tell that it is a drawing.

This cover would attract the artists target audience, as it stands out and looks interesting. Females are more likely to listen to Laura Marling, and I think that this cover is appealing to them, as it is quite different and pretty.

This cover seems quite entropic for Laura Marling, as she usually has abstract drawings or cartoons, such as:

All folk/indie/bluegrass artists seem to have similar CD covers, and the style is becoming more redundant than entropic, as they used to be. It is also becoming typical to have drawings, or holding instruments. Avett Brothers have used both on one of their covers: