Progress

I have completed my time plan, taking into consideration how long certain tasks will take.
I have started an audience profile, but will be completing a mood board to accompany it tomorrow.



http://emilywaldrona2media.blogspot.com/2011/12/planning-time-management.html

Audience Theories

Effects theory - how does the media influence audiences?


During the 1960s, psychologists came up with the theory that the media had a direct effect on children. The used the Bobo Doll Experiment to try and prove this.
During this experiment, children would watch a video of adults hitting a doll. They were then let into the room, to see what would happen, if they would begin to attack the doll also.
However, there were a few flaws with the experiment:

• children could pick these things up from anywhere, for example, they knew what a gun looks like, this could be picked up from watching Western films, which were very popular at the time
• the doll invites the children to play with it; they would want to push it around to see how it moves
• the child knows that it is a doll, an inanimate object, just because they would be violent to the doll, it doesn't mean that they would be violent towards a person

The cultural studies approach perspective - how the audiences read the media

This theory suggests that audiences take different texts in different ways, according to what is expressed with the text. The different readings are:

• Preferred - the audience agrees with the values, and accepts them
• Negotiated - the audience understands the point being made, however they neither agree or disagree, they just go along with what is being said
• Oppositional - the audience don't agree with the values, they are not how they see the world, it is not relevant to them
• Aberrant - the audience doesn't understand the text, they don't get it and misunderstand it 

PLANNING target audience profile

Female - due to the meaning of the song, it would mostly appeal to females, however a few males may be interested, particularly those who like listening to new artists
Late teens, early twenties
Students
Likes vintage clothes, sometimes shops at Topshop - likes to be different and original
Listens to Mumford and Sons, Laura Marling and other folk artists
Can play guitar, or wants to learn
Attends festivals
Likes camping and being outdoors
Likes more alternative or new music

PLANNING time management

To help with my time management, I have used the calender on Outlook to make a time plan. This alerts you to which tasks need doing that day when you open the webmail.

PRINT PRODUCTION final piece

PRINT PRODUCTION progress

For my digipack and advert, I have used the same fonts and colours, to keep to a theme.

Initially, I was going to use drawings or cartoons, which feature on some folk CD covers, however this was difficult as we did not have the correct software. Instead, I have used photographs, which I took outside of a box. The use of trees and grass is also quite popular for folk covers.

PRINT PRODUCTION photographs

I took these photos in the woods, and I intend to use the box in the video. Instead of just using the photographs like this, I used two filters of the top: 'film grain' and 'poster edges'.