Tuesday 27 September 2011

ANDREW GOODWIN - MUSIC VIDEO ANALYSIS

50 Cent - Candy Shop



1)
'Loop' of music between the verses
verse - focus on the girls
chorus - focus on the male
male gaze - see the women through his eyes

2)
narrative- a dream
slow motion, long slow shots
how he see's the 'candy'
imagine what it would be like to be at the 'candy shop'
how the male wants to be seen as, what he wants to be like

3)
stars image - trainers, flash cars, fur coat, bling, mansion, sportswear

powerful, independent
walks into house on his own, can walk wherever he wants to

girls all over him, he can do what he wants with them
big jacket - 1970s pimps? powerful, important, rich

tank top, still real? still who he was at the beginning, humble beginning

4)
mise en scene, male fantasy - massive house with big gates, expensive car, revving the engine, fog

pace - slow motion shots of the women, cuts to lots of different women
mise en scene changes at the end, emphasises the dream
clothing, jewellery, cars, house is typical of the hip hop/rap genre

5)
amplify - singing about 'the candy shop', but we do not see an actual candy shop
not disjunctive
literal in some place - some words and pictures match - 'love doctor', bubblegum

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