Tuesday 27 September 2011

SECOND MUSIC VIDEO ANALYSIS, ANDREW GOODWIN

Lady Gaga, You and I




1)
the shots don't change between the verses and chorus'
they stay the same pace,  but varied shots
as the video goes on we see more persona's emerge

2)
there's lots of different narratives together
She shows the differences between the narrative by using different costumes and settings
Lady Gaga adopts lots of different persona's and plays out different narrative, that are going on at the same time

we see different sections of the stories

3)
star is portrayed as unusual, weird

how Lady Gaga wants to be seen? all her videos have separate meanings, are all a bit weird
exciting, varied
mermaid,
ice cream van
dancers- Gaga portrayed as a leader?


4)

slow pace, less than 50 shots a minute
except for first middle 8 - fasted editing, more shots
then pace slow for another 8
long takes
lots of establishing shots - every time a new character is introduced

5)

disjunctive - it doesn't really make sense, we don't see just one narrative, we see lots of different ones, all of which are unrelated, except that the singer features as the main character in all of them


definitely not illustrative, the visuals never respond to the audio, neither does it amplify

Sven E Carlsson said that music videos fall into two categories: performance (the artist is seen singing or dancing) or conceptual (something else is shown during the video- maybe a narrative)
Therefore, this video would fall into both of these categories. We see lots of different narratives being played out in the video, but the artist is seen singing and dancing in the majority of them.

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