Tuesday 27 September 2011

ANDREW GOODWIN'S THEORETICAL FRAMEWORK

'A video clip that responds to the audio.'


Relationship of visuals to audio:


 Illustrate

  • set of images that illustrate the words of the song

Amplify

  • another layer of meaning added to the song (very common)

Disjuncture

  • meaning of the song is ignored, the visuals follow another story


Andrew Goodwin says to analyse five aspects of music videos:
  • synaesthesia
  • narratives
  • star image
  • relation of visuals to the song
  • technical aspects




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